An urban oasis hidden beneath the streets of New York

The venue has received praise from The New York Times, The New Yorker, The Wall Street JournalNew York Magazine, and Time Out New York for its exquisite sound, comfortable aesthetic, and unparalleled hospitality.


Designed as an intimate theater and gathering place in one room, SubCulture incorporates exceptional sound and lighting technology into a space with naturally strong acoustics and unique architectural features, making it the ideal venue for memorable live experiences.


We believe the intangibles matter. With unparalleled hospitality and an obsession for detail, we create an inviting, vibrant and kinetic space for our guests to feel at home, leave inspired, and return again and again.


“After nearly five years in operation, we have honed our mission and the execution with which we help to fulfill yours. SubCulture originated from the desire to host one-of-a-kind live experiences and, through those experiences, support our community, expand horizons, and transform lives.”  -Marc Kaplan, Co-Founder


“I was introduced to SubCulture a few years ago by my good friend and brilliant collaborator Jason Robert Brown. Since that time…I am a loyal patron. SubCulture is perfect: it has such positive energy and an enthusiastic audience of all ages.”

Harold Prince Tony Award-winning Producer/Director

“We had such a great time working and performing at SubCulture. The space really is perfect, with excellent acoustics and a fantastic atmosphere. I would encourage everyone…to experience this little gem in the heart of Noho themselves.”

The King's Singers Grammy Award-winning vocal ensemble

“It was kinda like my dream venue…”

Zoë Keating World-renowned cellist

“SubCulture is a gorgeous, intimate room with a warm, laid-back vibe where music and drinks and friends are enjoyed without boundaries or borders. I’m incredibly honored to be SubCulture’s first Composer-In-Residence. This place is extraordinary.”

Gregg Kallor Acclaimed composer/pianist

“SubCulture is an invaluable part of the NYC live-music scene. It’s a perfect place to have a drink and hear some top-shelf musical talent, and the intimate, casual atmosphere is ideal for special events like promo performances or album launches.”

Andrew Ousley Unison Media